SEO - Search Engine Optimization
Get Googled-and Good
Search optimization tops nearly every list of concerns of lodging companies who rely on the internet to drive bookings. How quickly your site appears on a search engine and where it appears on a list of results can make the difference between a sale for you and a sale for your competitor.
Some of the techniques we use are:
- Dynamic Site Map – Makes sure all your website content (including your properties) is searchable
- Search Engine Friendly URLs – Simplifies complicated web addresses. Better for both humans and search engines
- Specifically Tuned Titles and Meta Tags – Extracts the keywords from your pages (including your property pages) and highlights them for the search engine
But not too good to be true…
Many search optimization companies promise to put your site at the top of search engine results. That's easy - if the keyword is specific enough. What's more important is to continuously drive more qualified website traffic through SEO. At Bookt, we won’t resort to gimmicks, but rather offer transparent results through our unique SEO Scorecard. It tracks important SEO metrics (such as ranking for specific keywords, # of links, referrals, pages indexed etc) for the major search engines (e.g. Google & Yahoo) automatically on a regular basis. Making your progress transparent while holding us accountable.
When in Doubt, Advertise
Sponsored links are a major component of any search engine. At Bookt, we have developed relationships with the major search engines that allow us to purchase advertising inventory at a discount, which we pass onto you. The efficacy of your advertising efforts can be tracked with our Search Engine Internet Marketing (SEM) software tools.