Call us toll free: 1-800-941-0868
Each and every week the Bookt team gives free, interactive “How-To” coaching Webinars via GoToMeeting with savvy Vacation Rental Managers. One of our most popular “How-To” sessions is on Blogging and other Social Media – a Webinar we did three different times just last week in both individual and group sessions.
This morning I realized that while we are experts @ coaching the “How-To” – sometimes I forget to mention the “Why-To” – equally important to cover, and I will do a better job of this moving forward.
Vacation Rental Managers need to not only blog and tweet, but also consider advertising in the emerging Social Media outlets. Why-To???
Gordon Borrell leads a research and consulting firm that tracks local advertising and helps media companies develop executive strategies. Their focus is interactive advertising and marketing and their primary strength is fact-based analysis. I love their slogan – says it all: Tomorrow's Media, Understood Today.
Earlier this summer, Gordon wrote a blog post that caught my attention, called Local Ads Moving to Social Networks. Basically they did an assessment of advertising placed on social networking sites and found that nearly 20% of all ad spending is by local businesses. They had assumed going into their research that commercials on social networks were almost purely national. The results – that local advertisers will account for about $641 million of nearly $3.3 billion spent on social networking sites this year trying to reach consumers.
Know this: That $641 million is just a small number – accounting for less than 3% of all locally spent online advertising. Most important to know is that nearly 60% of all that local social-networking advertising is going to two sites, Facebook and MySpace. They are the only two sites generating more than $100 million from local ad placement, w/ much of it in Google or Yahoo’s contextual placement program. And keep an eye on Facebook. It is the biggest share-getter. In fact, 74% of its ad revenues are from local businesses.
Call 1-800-941-0868 x 934 or email: joel@bookt.com if you would like to chat about Social Media – either the “How-To” or “Why-To”. Or consider attending one of our upcoming free Webinars on the subject. Would love to see you there!
The bottom line is this…
There has never been a better time to understand Social Media and exploit it and Get Bookt! @ 800-941-0868 x 934 or joel@bookt.com.
Posted by Joel Fellman on 9/5/2009 0 Comments