Vacation Rental Managers: Shoulder Season?

If you have ever purchased a big, big, big bag of candy the day after Halloween or a Honey Baked Ham the day after Easter, then you've “experienced” the motivation and thrill vacation shoppers feel when buying a vacation during Shoulder Season.

Same exact delicious mouthwatering ham BUT priced at about half or lower than it was the day before.

Not expensive High Season. Not cheap and miserable Low Season. But “just-right” – almost perfect, still great weather, swim-in-the-lake, no hurricanes, smaller crowds, save-me-money, good old predictable Shoulder Season.

When is your Shoulder? What sort of vacation-travel-shopper does your Shoulder make the best sense for? How are you marketing this terrific time of the year? Are your local competitors also exploiting or is this an advantage you can stake out for yourself?? And remember, it's always shoulder season somewhere.

Let's connect today and put both our shoulders to the grindstone. Call 1-800-941-0868 x 934 or email: joel@bookt.com to start target marketing your Shoulder & Get Bookt!

Posted by Joel Fellman on 9/1/2009 0 Comments