Call us toll free: 1-800-941-0868
Most of the articles in this column discuss online marketing tips, ideas and technology for Vacation Rental Managers.
One consistent theme which pervades my blog articles is that there is enormous competition for the “eyeballs” and dollars of vacation travel consumers and the Vacation Rental Manager must “standout” relative to ALL of them. This morning, for example, I received three different emails in my inbox targeting vacation travel. Many vacation rental shoppers get these targeted offers everyday. The Vacation Rental Manager has to compete and "stand out" above the entire fray and huge noise-level for eyeballs and leisure travel dollars - every day! And, you never know which door (or Window!) your target consumer is going to go through to find the vacation offer that suits their budget and preferences. Let's take a peek at my morning mail...
The first is from AirTran Airways... and they are offering a Free Upgrade on a rental car from Hertz when I book my flight on the AirTran Portal. I like flying AirTran and take part in their Rewards Program to get special offers and earn travel discounts and other freebies. Their "partnership" with Hertz elevates them in my eyes + costs AirTran nada. Everybody wins!
The next one is from the 800 pound gorilla, Orbitz. Each and every week, this Travel giant sends me their so-called Top 10 Deals. These "deals" are both vague and specific and invariably motivate me to "click-through" to one or more of them to learn more. And once "inside" Orbitz, there are many other offers and trips to tempt me. Orbitz is a master of bringing you in the door!
The last one is from Microsoft and isn't a "travel deal" per se.. As you can see, this one is a tie-in to WindowsLive and they want to make it super-easy for me to upload and share my Vacation photos with friends and family. Sending this great offer during travel-season is the "hook". MS is "borrowing the interest" of vacations to sell their stuff. Very smart! Is your inbox filled everyday with travel offers and related material? Many, many vacation rental shoppers get these targeted offers everyday. The Vacation Rental Manager has to compete and "stand out" above the entire fray and huge noise-level for eyeballs and dollars - every day! And again - you never know which door (or Window!) your target consumer is going to go through to find the vacation offer that suits their budget and preferences.
Looking for CRM and automated emailing technology to attract/book more vacation rental shoppers and compete with the Travel giants? Please call 1-800-941-0868 x 934 or email: joel@bookt.com and we can talk about this and other ideas good-to-go for Vacation Rental Managers, within the Bookt Platform NOW!
There's never been a better time to deliver your message before the competition does. There has never been a better time to Get Bookt!
Posted by Joel Fellman on 8/8/2009 0 Comments