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Yesterday I read a news article where the author coined the phrase "a traveler’s market" referring to the myriad of online resources catering to travel shoppers, and that with great deals aplenty, Travel has joined real estate and automobiles as a “Buyer’s” market.
Are you getting your fair share? Are you offering deals that compete with all your local lodging competitor's offerings? Are you capitalizing on how your local merchants, restaurants and activity destinations are also making great offers to attract the same target shoppers you are aiming at? Are you partnering with any of these folks and linking to each other’s special promotions?
Think BIGGER. Think “collaboration” with like-minded, non-competitor businesses who are willing to share your offers with their targets to “add value” to their offers and broaden the scope of their sphere of influence. And vice-versa. Isn’t there a restaurant owner you know who would like to make an exclusive special promotion to your clientele to get them in the door? Isn’t there a local fishing boat captain who would appreciate working with you and take great care with your guests and show them a good time at a discount – and send his clients your way for a great place to stay?
The ideas and opportunities for collaboration are endless. AND, if you would like someone to brainstorm with on how to best integrate "collaboration" into your marketing plan during this Buyer’s market, please call us today at 1-800-941-0868 x 934 or reach out via email to joel@bookt.com today. Ask me about Bookt's Summer Specials! There has never been a better time to collaborate and Get Bookt!
Posted by Joel Fellman on 7/14/2009 0 Comments