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Recently, we worked diligently for over a week with one of our newest clients to help them get control of their Domain Names. Unwittingly, control of their Domains was in the hands of a former Webmaster who had moved across the country and who they had not worked with for 2+ years.
After countless emails and phone calls and dead ends, we finally broke through the barriers and achieved a Success Story – worthy of repeating here as a cautionary tale.
What does it mean to "control" your Domain Names? Why is domain name security important?
Let’s start with these Three Keys to YOUR Own Domain Name Security Success Story:
1) ...Make sure YOU are the Registrant.
2) ...Make sure the domain's Administrative Contact is someone you totally trust - or, better yet, YOU be the Administrative Contact.
3) ...Keep your domain data organized with logins and passwords in a safe and easily accessible place.
Truly, your Domain Name is at the center of your online identity. In the Vacation Rental business, having targeted domain name(s) clearly communicates your offering to your prospects and clients. And makes it easy for vacation-rental-shoppers to find your website, says something specific about you and your business, and helps protect your brand.
If you lose control of your Domains, you are risking all that you represent online. And, if a disreputable individual gains control and decides to point your Domain to a different web site or use your Domain's email addresses for nefarious purposes, your problems get significantly worse.
At Bookt, we never ask for or take Domain control. What we do is help our clients first gain then maintain control themselves and then help them “point” their Domains to their site(s) and our secure servers. Like the Vacation Homes, Condos, Cabins and Villa’s that you rent, your Domain is also a valuable “property” to which you need total command and control.
Are YOU the master of your own Domains? Here is a quick way to check. Just go to www.betterwhois.com. Type your url (without the “www”) into the center Box and click “Search”. On the next screen, enter the magic code, click “Continue” and voilà – you will have your answer. And if you find you need some help – just call on your Bookt Account Executive and we will help you make-it happen!
Posted by Joel Fellman on 6/30/2009 0 Comments