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CGM – or consumer generated media (CGM) – is a powerful online force. I would venture to say that every single day, someone somewhere is talking online about you, your company, your units, your competitors, and the vacation-rental industry. Have you ever "Googled" your name, your company, your units, your competitors, and the vacation-rental industry? Try it and see... What is Reputation Management? Just like it sounds, the "actions" of Reputation Management (RM) are managing-directing-controlling your online reputation, standing, status, name, repute and character. Because of CGM, RM is now a required activity for today's savvy Vacation Rental Manager. Required? Really? Yes. Really. In fact, over the last few years companies specializing in Reputation Management have emerged. They break RM down into three parts: 1) Building, 2) Maintaining and 3) Recovering (or Fixing). What is your reputation online? Are people criticizing you and your properties or service? Or are they saying great things about you? WHATEVER the case - you must pay attention to CGM and address the concerns or criticism as well as take advantage of all of the positives floating out there regarding your reputation. Further - there are many best practices to leverage RM - and Bookt can help in either case. Like many online realities today, it's very much about the Search Engines. SEO (Search Engine Optimization) and SEM (Search Engine Marketing) must be part of your plan-of-action in the Vacation Rental space. And, your friends @ Bookt makes it much easier for you to manage-direct-control your reputation online. Critical issue! Call 1-800-941-0868 x 934 or email: joel@bookt.com and we'll walk and talk you through both understanding your current reputation and how to further BUILD it, MAINTAIN it, and FIX it (where necessary). There has never been a better time to manage CGM for RM through SEO & SEM and to Get Bookt!
Posted by Joel Fellman on 8/21/2009 0 Comments