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I am a BIG fan of Texas Hold‘em Poker and watch it sometimes on the Travel Channel. There are some amazing women and men players from around the world and I find it interesting to observe their play, and I really do learn a lot from just watching. The other day in a “demo” meeting I used a Poker analogy when speaking with a terrific husband and wife Property Manager team. The situation is that they have a stunning website but it does not have the booking, SEO and lead capture/conversion features that would help them better manage their business and book many more reservations online. Further, this East Coast Vacation Rental Co is in a very “high-end” market area and these two and their staff provide 5 Star Concierge services and really stand-out in their Market Area with beautiful inventory and the BEST customer care money can buy.
The problem is – while they are great players, have great skills and great properties – they are always “out of position” and are losing loads of business hands because of it. They not only get very little Internet traffic because of the lack of Search Engine Optimization, but when they do get site visitors, their online tools are sub-par and hardly performing, so travel shoppers just move on to another site and book their vacations there.
Again – they are great poker players but they are not well-positioned to capture and convert online vacation travel shoppers and get a “Full House” so to speak.
Are you GREAT but you are OUT OF POSITION? Are you a splendid Vacation Rental Management Company but missing opportunities online even though your properties and service are “The Nuts!” Bookt can help you before you go nuts! Call 1-800-941-0868 x 934 or email us at: joel@bookt.com.
There has never been a better time to Get in Position with the Online Travel Shopper and Get Bookt with a Full House!
Posted by Joel Fellman on 2/8/2009 0 Comments