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Travel consumers have many choices. The top-notch Vacation Rental Managers we are working with at Bookt are always looking for ways to make their online marketing Stand Out, Inspire and Motivate the vacation shopper to book their properties.
How do you Stand Out, Inspire and Motivate the Online Travel Shopper with so many competitors vying for the same booking? Through empathy. By putting your self and your site in their shoes.
Empathy … Like so: ...Have a website… that meets and welcomes your targets on Google, Yahoo, MSN, etc., ushering them into your online store to the precise pages, properties and amenities they are looking for. ...Have a website… “look and feel” that connects and resonates with your target demographic. If you target families, for example, your site should display families having fun and relaxing in your accommodations and activities. ...Have a website… that automatically recognizes where your shoppers are located and “speaks” a multitude of foreign languages to deliver price, local weather and distances to local attractions in the native tongue of your visitors. ...Have a website… that communicates testimonials and client-reviews of your individual properties in real-time AND at the exact moment this info is needed to help close the sale. ...Have a website… that delivers price and availability info on your properties without distraction – forming a meaningful “trust” bond with your prospects so they do not leave your store and go somewhere else. ...Have a website… with easy online booking so vacation shoppers can book your units – or easily email a question – 24/7/365. ...Have a website… that quickly, consistently and automatically confirms, emails, updates and communicates with your target vacation rental prospects 24/7/365.
Do you “Have a website…” like that? Does your online approach create empathy and fit the shoes of your target audience?
Bookt can help you create empathy with online travel shoppers and help you book and close more vacation rental sales. Please call us today at 1-800-941-0868 x 934 or email us at: joel@bookt.com. There has never been a better time to Stand Out, Inspire and Motivate the Online Travel Shopper & Get Bookt!
Posted by Joel Fellman on 7/23/2009 0 Comments