Get Bookt – Lead Processing

To be successful in 2009, you must have an effective strategy for capturing leads. Consider a hypothetical; if your conversion rate (the percentage of site visitors that actually become a booking) is 1%, you probably have an additional 2%-5% of visitors who are interested in booking but leave your site for various reasons. These SHOULD be captured as leads and followed up with by one of your reservation agents. To capture leads effectively in 2009, apply these rules:

1. Provide multiple contact points. Simply having a Contact Us page in no longer sufficient. Supply contact forms, email addresses and/or a phone number on your property detail pages. This allows visitors to ask a quick question while they are still looking and interested in the property in front of them. The second they navigate away from that property, they have already forgotten many of its attributes.

2. Separate guest information collection. It is often intimidating to come across a payment screen with 15+ fields of information needing your attention. Break your payment screens into 2 pages. First, on page 1, grab the guest information. Then, on page 2, collect the payment information. If the user decides to “abandon” the payment screen, you have already captured that hot lead. Then simply call and close!

3. Stay Organized. Capturing leads is fruitless if you are not tracking and organizing them in an effective manner. Feed your leads into a database in real time; it is imperative that you respond to leads within 30 minutes to catch the consumer in their browse and compare mode. When a lead is processed, it is also important to track and itemize correspondence into Response Method, Date/Time, Result, Responding Agent, and Next Steps. This will help you make your process more efficient in the future. Work on capturing and processing leads and watch your conversions rates grow in 2009! Read More about Lead Processing

Posted by Sam Marks on 2/17/2009 0 Comments