Sophisticated Online Lodging Solutions
You may be familiar with the term CMA from the Real Estate world; it means Comparative Market Analysis and it’s an expert evaluation of a home's present value based on specific local market data – including the competition.
At Bookt we do a CWA, a Competitive Website Analysis for the Vacation Rental world. This is a free service and objective assessment of your website’s “value” including how you compare to your local competition.
Your free CWA includes analyses on:
· Design:
→ Is your website’s look and feel dated or contemporary?
→ Is the design professional or does it look homemade?
→ Does it resonate with vacation shoppers?
→ Is it as welcoming and tangible as your competition?
· Home page:
→ Is your home page informative?
→ Does it create a targeted context for vacation shoppers?
→ Are there multiple entry points for evaluating and booking your rental properties?
· Site organization and navigation:
→ Is your site’s flow intuitive and easy to traverse?
→ Is your site’s navigation consistent from page to page?
→ Do all pages link to your booking functionality?
→ Is booking via a direct-route or through pop-ups/redirections?
· Calls to action:
→ Are action-labels clearly displayed and above the fold?
→ Do you make it easy for vacation shoppers to complete a transaction?
· Search and search results:
→ Can your website be searched?
→ Are search results organized and deliver on expectations?
→ Are search results given relevance weightings and provide context?
· Credibility and trust factors:
→ Does your site’s workflow create a “trusted bond” with vacation shoppers?
→ Does your site engender a secure-feeling about a transaction?
· Performance:
→ Is your site well optimized?
→ Does your content/keywords match what vacation shoppers are searching for?
→ How do you compare to your competition with regard to Search Results?
· Lead capture and conversion:
→ Does your website contain a “back-end” Command & Control center w/ CRM?
→ Can you see what your staff is doing and how fast they follow-up?
→ Can you see where your leads are coming from and how this ties into your SEO?
The Bookt Team has been creating award-winning Vacation Rental and Real Estate websites and Online Success for our global clients since 2001.
Your CWA is provided to you at no cost and without obligation as an objective “second opinion” from the website experts at Bookt.
Order yours today by calling 1-800-941-0868 x 934 or email joel@bookt.com today.
Posted by Joel Fellman on 5/7/2009 0 Comments