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Business Development at Bookt for Vacation Rental Marketplace

Every week it seems we get a new inquiry from a company who has a great idea and wants Bookt’s input and potential participation.

“Input” is easy as we have an amazing Booking Engine and integrated Vacation Rental business platform. While we are absolutely open to “participation” – this is always a more complex issue as Bookt’s approach is to help and support all Vacation Rental companies and ideas.

We actively look for and embrace small “p” partnerships. But, in order to be most effective and promote the needs of the entire Vacation Rental Industry, Bookt has followed the “neutral” path and delivers great solutions that tend to move the VR Market forward without conflicts of interest with our clients and colleagues.

In fact, Bookt’s technology platform was designed and is constantly being fine-tuned to “connect-the-dots” throughout the Vacation Rental supply chain. And once we respond to an inquiry from a forward-thinking company about their idea, here are the questions we ask internally to evaluate our participation:

Questions we answer:

>Can the relationship refer us new clients and help us support current clients? >Does the relationship offer a solution consistent with our platform and w/o cannibalizing our existing business? >Can we power the idea/solution using our platform and is it profitable to develop and run? >Can we resell the “idea” as a new product within our Control Panel and further serve the industry and our clients? >Is the relationship party an industry insider that can elevate our standing in the VR community? >What other strategic and tactical reasons/opportunities does the idea present? >What are the quantifiable aspects of the idea/solution? >Added sales revenue? Time commitment? Legal costs? >Development time? Marketing and production cost and time?

The Bookt team takes small “p” partnerships seriously as we are well aware that our reputation is directly tied to the company we keep. We only partner with like-minded people and companies whom we can grow with, together, and with whom it is profitable as well as enjoyable to work with.

Do you have a forward-thinking idea that will help you and the Vacation Rental Industry succeed?

Bookt may just be able to help you turn your idea into reality. Please call 1-800-941-0868 x 934 or email: joel@bookt.com. There has never been a better time to be creative in the vacation rental marketplace & Get Bookt!


Posted by Joel Fellman on 7/26/2009 0 Comments

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