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In our original link building blog “Drink Milk, Build Links” we published a starter’s guide to help you understand the importance of building links and making them advantageous to your overall SEO strategy. Once you understand link building fundamentals including how to spot a good linking site candidate, it’s important to study performance variables on a more granular level. Now that you are undertaking your own link building initiatives, start focusing on link “juice”.
Quality over Quantity – The old adage could not be more perfect with regards to link building. A quality link coming from a PR4+ site with related content (topical relevance) carries a significant amount of link juice compared to a general directory link submission. Link juice rules are largely hypothetical, but general link strength can be approximated by referencing this link strength analysis chart. Focus your initiatives on building quality inbound links to your site; your efforts will be more efficient, and the effects will be long lasting.
Quantify Your Links Correctly – It’s as simple as this – 1 link from 100 sites is more powerful than 100 links from 1 site. Typically, the first link (or the best link) from a site is all that counts. Once you have received that link, you are already receiving link juice and support from that site. Do not place value or emphasis on receiving additional links from that source as they will be less meaningful. Go out and find yourself some fresh juice!
Your Juice – Yes, your site has juice too… use it smart and sparingly. Each internal and external link you place on your site will dilute each link’s juice further. When you link to an inner page on your website from your homepage, you are funneling juice. This in essence will send Page Rank through to your inner pages which will make them more prominent in the search engine indexes. Be cautious when linking out from your homepage, this will decrease the strength of other links on your homepage (including those to your own site!), again, make sure the arrangement is advantageous.
Deep Linking –Deep linking is important for a variety of reasons, but here we are focused on the juice. Deep links are inbound links pointing to any of your website pages, besides your homepage. Doing so will help you drive external juice directly to some of your most important inner pages e.g. rental search, or property management pages if you are in the vacation rental industry. Deep links, accompanied by inner page linking on your own site is a powerful combination for funneling Page Rank and building web presence deep within your site.
Posted by Sam Marks on 5/17/2009 0 Comments