Selling Summer Vacations in January?

In my last blog posting entitled "Lodging Managers - Are You Monitoring Your Competitors?" - I talked about the importance of consistently looking at how your adversaries are going to market.  Case and point - see the HomeAway ad that came into my email box this morning.  Know that all of the hyperlinks were "live" in the email; I have pasted-in the email as an image (so the links are not active).

Whether you are in the hotel business or manage vacation rentals, HomeAway is targeting your same prospects and their vacation-dollars.  And they are a major force to be reckoned with - to be sure.  At least once a week I receive the HomeAway mailing and I am always impressed with their keen marketing skills.  Here they are now getting a jump on the competition and already starting their Summer blitz....

While it is still January, are you starting to think about Summer and getting a jump on your target marketing?  Please consider doing so, and please start monitoring the competition.

Want to schedule a fast, no-obligation online meeting where we can discuss your seasonal marketing campaign planning?  Call 1-800-941-0868 x 934 or email: joel@bookt.com.  There has never been a better time to plan ahead and Get Bookt!

Posted by Joel Fellman on 1/26/2010 8:10:36 AM 0 Comments