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There is a new movie opening today around the nation. It is a comedy called Couples Retreat and is centered around four couples from the Mid-West who go on vacation to a tropical paradise. A near “perfect” opportunity for Vacation Rental Managers to employ Borrowed Interest Advertising.
As defined previously in one of our Blog Posts, Borrowed Interest Advertising — so-named because you “borrow” consumers’ interest in something outside your company — is a way for vacation rental companies to ride the coattails of much larger events — and is "free".
Why not create a promotion around this? Why not create a “Couples Retreat” deal for your Vacation Rental Business?
Offer a special price, a special package with romantic or couples-oriented amenities – and include Couples Retreat movie tickets for all of the individual couples or groups of couples who participate.
Are there other “Borrowed Interest” ideas and themes you can think of to sell and promote your Vacation Rentals? Is there a local event or even a national or global “happening” that you can tie into? I bet there are many creative ideas you can think of to promote your properties and destination.
Call 1-800-941-0868 x 934 or email: joel@bookt.com and we'll talk "borrowed interest" and how this can be applied to your Vacation Rentals utilizing the free tools within the Bookt Platform.
There has never been a better time to borrow and Get Bookt!
Posted by Joel Fellman on 10/9/2009 8:23:36 AM 0 Comments