Sophisticated Online Lodging Solutions
If you are a Vacation Rental Manager, you should be interested in Social Media marketing to help promote your properties and destination. Social Media can help you leverage the “soft sell” and build relationships with consumers who wish to engage on these emerging channels.
Leading by example is VRMA. This morning I received an alert to check out their Facebook page: http://www.facebook.com/DiscoverVacationHomes
I immediately became a “Fan” – their 82nd, and I suggest that you consider the becoming one, too. At Bookt, we recommend that Lodging Managers get involved with Industry Groups. For Vacation Rental Managers, VRMA and Discover Vacation Homes are a terrific group to get involved with. Be sure to take a look at the Video and the Poll on this page, too.
I learned that November is designated as International Vacation Rental Awareness Month, quoting now...
As more people across North America seek ways to reconnect with family, friends and spouses – especially when on vacation - November 2009 has been designated as North America’s first-annual International Vacation Rental Awareness Month. For the first time, parents, grandparents, partners and best friends will have easy access to the tools, resources and inspiration to discover how to stay together on their next trip for less!
Here are a few ways to take advantage:
(1) VACATION RENTAL SPECIALS: Staying together will be made more affordable beginning in November, when http://www.DiscoverVacationHomes.com will list a huge amount of vacation rental travel specials across North America. Special rates and packages include a variety of multiple-bedroom vacation home, condo and villa rentals through the fall, winter, holiday and spring seasons, including regions from mountains to beaches, adventure hotspots to theme park capitals and everything in-between.
(2) TIPS AND INFORMATION: General topics and other resources will also be available online in November, including answers to frequently asked questions, debunking the top vacation rental myths, as well as planning tips, 10 secrets to saving on travel with vacation rentals vs. hotels, tips for choosing the right vacation rental and more.
A regional map will also allow you to connect for the first time with the most trusted vacation rental companies across Canada, the Caribbean, Central America, Mexico and the United States.
(3) WAYS TO CONNECT ONLINE: Making it easier to ask questions, connect with other travelers, view and share travel photos and more, “Discover Vacation Homes” will answer questions about vacation rentals on Twitter when directed to @GoVacationHomes, including knowledgeable and personal responses by experts on the category. Facebook visitors can now post to a public discussion board, post past vacation rental reviews and browse and upload vacation rental images among other features.
Coming Soon from Bookt - More on Social Media Marketing for the Hospitality Industry - watch this space!!
Posted by Joel Fellman on 10/26/2009 8:18:41 AM 0 Comments