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TIP #1 - “DRESS FOR SUCCESS” APPLIES TO YOUR WEBSITE. IMAGE MATTERS! BUDGET ACCORDINGLY.

Yes. We are a website company and we are biased about our product. But not the need. Next time you look at the Home Page of Yahoo or MSN, fix your eyes on the prominent positions of their Travel links. These companies spend millions on research and web design because they follow the data and follow the money ...

TIP #2 - EMBRACE SOCIAL MEDIA. IT’S HERE TO STAY!

The greatest cost of social media and joining the online travel conversation is “time”. If you have not started yet, start today. If you have started (perhaps you have a blog) it’s time to add more layers to your Social Media efforts. To get the biggest return, make sure your “soft-sell” Social Media....

TIP #4 - COMPETING WITH DYNAMIC SPECIAL OFFERS AND PACKAGES

A Google Search for “Hotel Deals” brings in over 67 Million Search Results and “Vacation Rental Deals” returns over 39 Million. We think it is fair to say, therefore, that plenty of people out there are looking for price/value and a perceived deal when it comes to travel...