1. Looking at your website …does it “resonate” on an emotional level with your target audience?

2. On your Home Page, are there numerous ways (more than 3) for shoppers to click-through to evaluate the precise type and price of accommodations they are looking for?

3. Is your Booking Engine in either a frame or a pop-up?

4. Whether you rent hotel rooms, cabins, villas, vacation homes or the like – are you happy with the quality of the photos and how they are presented on your website, merchandising your accommodations?

5. Are unbiased guest reviews from a third-party like a TripAdvisor or FlipKey prominently displayed on your website?

6. Do you blog on your website at least once a week regarding specials, local events, your success stories, and highlights of amenities and activities in your destination?

7. Since most people use Internet Explorer, IE is the only browser your site needs to be compatible with. Agree?

8. Do you have a “call-to-action” on every page of your website?

9. Have you ever asked a guest or website visitor about their experience navigating your website?

10. Are you completely satisfied with the number of online reservations and inquiries you get from your website?