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Are You Ready to Turn Lodging Leads Into Revenue?

Test your current Lead Management Tools and Philosophy and Get Your Free LM Score Today!

The following Quiz will help you measure the effectiveness of your Lodging Lead Management System. Take the Quiz and see how your tools and practices measure up.

Your score will be displayed immediately with info on why/what is important.

Question
Your Answer

Generate Better Leads

1. Is your lead generation strategy clearly defined and documented?


 

Generate Better Leads

2. Do you have consistent metrics and tools in place to monitor and measure your lead generation activities and results?


 

Generate Better Leads

3. Does your staff have the time, skills and tools to effectively operate your lead generation and follow-up activities?


 

Lead Management

4. Are your leads being fed to a variety of places and systems, including yellow sticky notes throughout your office?


 

Lead Management

5. Are you segmenting your customers and prospects into groups using pre-defined criteria?


 

Lead Management

6. Can you easily and automatically categorize all leads into categories such as “Qualified”, “Need to Nurture”, “Low Priority”, etc.?


 

Follow Up Successfully

7. Do all leads receive the “exact same” consistent message?


 

Follow Up Successfully

8. Do you have a defined lead-nurturing program/process?


 

Follow Up Successfully

9. Have you developed value-added content for lead nurturing and aligned that content with customer profiles and preferences?


 

Follow Up Successfully

10. Are your lead nurturing programs continually refined based on downstream feedback/activity from your prospects?