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Test your current Customer Relationship Management "solution" and Get Your Free "CRM Score" Today!

The following Quiz will help you measure the effectiveness of your Lodging CRM. Take the Quiz and see how your CRM stacks up – your score will be displayed immediately with info on why/what is important.

Question
Your Answer

Lead Management:

1. Do you have the tools to measure how long on average it takes one of your reservation staff to respond to an inquiry?


 

Lead Management:

2. Do you have an effective way to track the outcome of various leads sources?


 

Lead Management:

3. Can you consolidate leads from multiple sources (websites, emails, social) and respond to them in one consistent way?


 

Lead Segmentation & History:

4. Can you see a given contact’s entire history from one screen?


 

Lead Segmentation & History:

5. Can you easily tag or categorize leads and then initiate separate marketing activities for each segment in your database?


 

Lead Segmentation & History:

6. Do you track the outcome of online marketing channels from website to lead to booking?


 

Email Marketing:

7. Do you send a monthly newsletter w/ relevant info about your offers, areas, attractions & services?


 

Email Marketing:

8. Do you have an automated way to handle opt-outs and bounces from your list to minimize issues w/ black listing and spam complaints?


 

Email Marketing:

9. Do you have an easy way to customize email templates to enforce branding and consistency?


 

10. Are you completely satisfied with your current approach to Customer Relationship Management?