Market Your Website

The Steps to Success

While having a large number of referrals from previous guests is a sign of any healthy lodging company, it is not enough to build a successful, rapidly growing business. In addition, you need to have active marketing campaigns that emphasize your unique value proposition and give travel consumers a real call to action (typically to visit your website or call your reservation office).

Having multiple online distribution channels is key. Posting your listings on portals that provide links back to your site or allow for booking on their site captures consumers who have not heard of you or your website before.

A search engine is the number one starting point for people looking for vacation rental lodging. Making sure that your site gets organic search engine traffic through SEO (Search Engine Optimization) and effectively utilizing paid search is critical.

Common Challenges

Manually posting listings to multiple sites is time consuming, especially if they have their own availability calendars. Tracking the actual results often require complicated processes that reconcile multiple data sources (see the “Analyze your Results” section for more information about tracking).

Your site’s search engine ranking primarily depends on two things. The number of relevant links to your website and the amount of quality content the search engine robots can index. Constantly tweaking your site’s content for SEO can be very time consuming. Getting links from other websites requires you to actively seek out link partners and follow up to make sure the links are good (links in blogs, wikis and other places where you can enter them yourself will typically not help you).

How Bookt Can Help

The Bookt platform operates as a distribution hub that allows you to automatically post listings to sites like Google Base (and when information changes, automatically refreshes them).

Website solutions built on the Bookt platform are search engine friendly by design.  Important keywords (including the information on your property listings) are automatically embedded in page titles, Meta Tags and URL’s making more of your site available for the search engines to index – without the manual updating.

We have relationships with a number of websites that can offer high quality links back to your site.