Property Search on Your Vacation Rental Website
Most Popular Feature
Property search is the most popular feature of any travel or real estate site, and is the initial
point of sale encountered by your site’s visitors. The property search feature is often the first
opportunity you have to showcase your properties and your business.
How Should Property Search Work?
Property search must also assist customers in finding their perfect vacation property. Site visitors need to be able to find similar groups of
properties and cross reference individual properties within those groups easily and efficiently. Search results should be automatically mapped, linking
properties with important landmarks in common (ski slopes, for example, or beaches), and predefined
search terms should be readily accessible to the viewer (i.e., golf homes or oceanfront condos). Bookt provides a list of commonly searched amenities for
inclusion in your website, and can help develop logical groupings for your existing properties.
Example of a Property Finders, giving your website visitors access to exactly the type of properties they are looking for with a single mouse-click.
Making an Effective Search Screen
Bookt’s years of experience in creating dedicated property search websites for large real estate
brokers has resulted in three fundamental rules for success, all of which are integral aspects of
Bookt’s services:
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Make the search feature prominent and easy to use
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Ensure that the search feature gives immediate and relevant results
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Allow for users to easily drill down to more information about the given results
A Searching Visitor is a Booking Visitor
Ultimately, the goal of a good property search feature is to usher a site visitor to a particular
property in as few clicks as possible. At Bookt, we aim
to get your site’s visitors to the property they’re seeking by the first or second click, allowing
the consumer to find exactly what they want in as little time as possible, thus bridging the gap
between initial desire and final sale.