Search Engine Optimization
Get Googled-and Good
Search optimization tops nearly every list of concerns of rental property owners who rely on the internet to drive bookings. How quickly your site appears on a search engine- even where it appears on a list of results- can make the difference between a sale for you and a sale for your competitor. Some of the techniques we use are:
- Dynamic Site Map – Makes sure all your website content (including your properties) is searchable
- Search Engine Friendly URLs – Simplifies complicated web addresses. Better for both humans and search engines
- Automatically Tuned Titles and Meta Tags – Extracts the keywords from your pages and highlights them for the search engine
But not too good to be true…
Many search optimization companies promise to put your company at the top of search engine results. However, search engines like Google rely on complex proprietary algorithms to determine your site’s placement, making those claims unrealistic. At Bookt, we won’t promise top listing, but rather offer transparent results through our unique SEO Scorecard. It tracks important SEO metrics (such as # of links, referrals, pages indexed etc) for the major search engines automatically on a regular basis.
When in Doubt, Advertise
Sponsored links are a major component of any search engine. At Bookt, we have developed relationships with the major search engines that allow us to purchase advertising inventory at a discount, which we pass onto you. The efficacy of your advertising efforts can be tracked with our Search Engine Internet Marketing (SEIM) software tools.