4 Pillars of Online Success for Vacation Rental Managers
Vacation Rental Managers who do not have an effective website with an engaging website design, rich website content and effective search engine optimization are at a serious disadvantage.
It used to be that live availability, online booking and credit card payments were nice to have features. Not anymore.
As important as a great website is, you should not rely on it for all your business. There is a huge opportunity to distribute to vacation rental industry specific portals that can bring you either leads or bookings or both. While it will come at a higher cost, having a higher overall occupancy and more guests that may book direct next time is well worth it.
Do consider using SEM (Search Engine Marketing) as one way to reach customers. Today’s pay per click advertising allows very granular control over who you reach. It’s all about how well you manage your campaigns. We can help.
Dynamic pricing is now possible for Vacation Rental managers, too. Why get stuck with unsold inventory that does nothing for you and your owners because you don’t have the tools to adjust rates as needed?
Let the social media revolution help you promote your lodging business. Today more than ever people rely on their social sphere of influence for purchasing decision. Make sure that your company is front and center and takes advantage.
Leverage user reviews to build credibility and gain important feedback.
Effective lead management is critical for vacation rental managers. Even if it is possible to get a significant part of your reservations from your online booking engine, many inquiries require email or phone follow up before they can be closed. Make sure you have the tools and processes in place.
Vacation Rental Companies can almost always benefit from cost effective Email Marketing.
For years the VR technology industry has said that you need special Vacation Rental Industry Accounting software to comply with stringent Trust Account Regulations in states like North Carolina. They have then proceeded to sell high cost proprietary software that locks you in to closed systems.
Bookt offers a less expensive way where we still support all the accounting tasks and reports a VR manager needs to perform, but also allows you to export the transactions to a standard accounting package like QuickBooks – Your CPA will love you!
Easy integration with your merchant account from both your website and reservation software makes collecting rent much easier.
Give every owner access straight from your website to their reservations and owner statements. Setup is less than one minute per owner.
And of course we also include a full featured Vacation Rental Property Management System.