Market Your Site
Make sure that every ad or message you are delivering is telling your potential customer to go to your site. Use multiple online channels to promote your properties. Verify your site’s “Search Engine Friendliness”.
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Showcase Your Properties
Nothing describes your properties better than multiple photos for each unit. Allow searching based on the user’s needs. If they are golfers, provide them with one-click access to suitable rentals. Make all relevant information available online. They will still call you.
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Book Your Units
Is your booking process convoluted? Do you know how many potential customers you are losing because of it? Provide a seamless experience. Clearly show total price including fees & taxes and add credibility through user reviews.
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Analyze Your Results
Measure visitors, leads & bookings (automatically if possible) on a monthly basis. Calculate ROI for each ad channel. It’s possible to integrate online & offline advertising and determine the effectiveness of each.
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