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Website and Booking Engine “Speaking” Travel-Shopper’s Native Language Translates Into Competitive Advantage for Savvy Vacation Rental Managers HOLLYWOOD, FL, February 1, 2012 – Bookt LLC, a pioneer in cloud-based technology solutions for the professional vacation rental manager, announces another new feature for InstaManagers in 2012 – the ability to add multiple international languages for all current and new InstaManager FLEX clients as an affordable upgrade.
“Everyone knows that travel is global,” said Robert Käll, CEO of Bookt. “And data from both the US and EU shows overwhelmingly that for travel search and purchases, consumers prefer their own language. That means a full language translation of the entire website including all property descriptions and booking screens.”
“We think many US-based vacation rental companies will obviously think of Spanish first,” said Käll. “There is a huge first-mover advantage for a Vacation Rental Manager to truly standout online in their local market,” he added, pointing out that content targeting the large Hispanic travel community can many times reign supreme in the various Spanish versions of Google and other search engines. German, Portuguese, French and Italian are also popular options, but even languages with non-latin alphabets like Korean and Russian can be accommodated. And for this upgrade, Bookt has made it easy and affordable – less than a thousand dollars for each new international site hosted on a unique domain.
InstaManager FLEX is a groundbreaking product combining powerful vacation rental manager software with tailored marketing distribution through FlipKey and TripAdvisor, with pricing starting at $1 with additional fees tied exclusively to a client’s booking success. Since 2007, Bookt has successfully served a fast growing global network of vacation rental managers. With the introduction of InstaManager FLEX and continual rollout of new features like Multilingual and last month’s launch of Mobile Web, Bookt anticipates accelerated growth and rising market prominence. Learn more at: www.instamanager.com.
About Bookt Bookt is a leader in cloud based solutions for vacation rental managers, hoteliers, innkeepers, and larger travel organizations in the lodging industry. Bookt’s software and integrated marketing services make specialty lodging companies more effective with activities that directly drive their revenue, manage resources, and provide business control. Our flagship product, InstaManager, is delivered in partnership with TripAdvisor targeting the $85B Vacation Rental Industry. Sophisticated PMS, CRS, CRM, CMS, distribution and back-office functionality is delivered through the cloud to customers in over 31 countries on 5 continents. Learn more at www.bookt.com.
While its origin might be more pseudo than science, in the Northern Hemisphere the 3rd Monday in January has been dubbed the most depressing day of the year – or just “Blue Monday”. And according to some in the travel world, there will be a huge increase in travel reservations this week as millions of people try to fight off the funk by booking a feel-good trip for later in the year.
Let us know if you are busier than usual this week and see an increase in bookings. Savvy lodging managers will have some special offers ready to go and displayed on their website that appeal to the mindset of “shaking off the blues”. FYI – our InstaManager solution comes with an Online Booking Engine with an integrated “Special’s Engine” that makes it easy for you to create and post special offers and packages with a couple of clicks and empowers you to be able to entice vacation-shoppers on-the-fly to give you their business NOW!
Do you have a Special’s Engine that makes it easy to create specials using a number of different variables in order to attract many shopper types and satisfy many shopper needs? InstaManager clients are empowered to create a variety of special targeted offers:
That is a flexible Special’s Engine. Especially making it easy for you to directly compete with the Lodging Company down the street.
So – Happy Blue Monday! We hope you and your guests have a wonderful time booking away the blues.
Mobile Web Emerging as Major Revenue Opportunity for Vacation Travel Companies
HOLLYWOOD, FL, January 4, 2012 – Bookt LLC, a pioneer in cloud-based technology solutions for the professional vacation rental manager, has announced that mobile websites are ready to launch for all current and new InstaManager FLEX clients as an affordable upgrade.
“The beta rollout of our mobile technology has shown some encouraging internal client numbers,” said Rob Käll, CEO of Bookt. Case and point is John Paulsen, President of www.DestinGetaways.com. “We have had significant improvement in mobile visitor engagement since launching the mobile site,” John said. “In December for example, time on site was up 23% and bounce rate was down 17%, both telltale signs that the site is more useful for people with mobile devices.” Paulsen added, “What’s also very interesting is that the number of visitors accessing with mobile devices more than tripled compared to Dec 2010.”
Käll added, “Forrester Research now reports the mobile web will join traditional websites as the top two travel touchpoints in 2013. That is why we are so focused on our InstaManagers adopting the mobile web right now and before their competitors, and why we are giving everyone a free 3-month trial to make it happen right now.”
InstaManager FLEX is a groundbreaking product combining powerful vacation rental manager software with tailored marketing distribution through FlipKey and TripAdvisor, with pricing starting at $1 with additional fees tied exclusively to a client’s booking success. Now with the fully-optimized Mobile Web upgrade, consumers can search, check availability, book, and get their confirmation all via their Smartphone or other mobile device. “InstaManager Mobile delivers the best online experience for mobile travelers,” said Käll. “It’s faster load with all relevant info available and built exactly for the smaller screens.”
Since 2007, Bookt has successfully served a fast growing global network of vacation rental managers. With the introduction of InstaManager FLEX and continual rollout of new features like Mobile Web, Bookt anticipates accelerated growth and rising market prominence. Learn more at: www.instamanager.com.
About Bookt™ Bookt is a leader in cloud based solutions for vacation rental managers, hoteliers, innkeepers, and larger travel organizations in the lodging industry. Bookt’s software and integrated marketing services make specialty lodging companies more effective with activities that directly drive their revenue, manage resources, and provide business control. Our flagship product, InstaManager, is delivered in partnership with TripAdvisor targeting the $85B Vacation Rental Industry. Sophisticated PMS, CRS, CRM, CMS, distribution and back-office functionality is delivered through the cloud to customers in over 31 countries on 5 continents. Learn more at www.bookt.com.
There are reams of data and metrics about client performance that we track internally at Bookt as actionable intelligence we turn into fuel for the Online Success of our global InstaManagers.
We also look outward at industry sources like TravelClick which provides business intelligence via comprehensive forward-looking data, based on real bookings, not just projections.
What their current data shows thus far is a ‘slow and steady’ increase in hotel performance in 2012 with gains from both leisure and business segments. You should absolutely read the TravelClick press release in its entirety but the highlight is a positive trend. That's good news for specialty lodging! By the way, do you receive alerts on travel news from the Leisure & Tourism sector? You should. Check out this special section in PRNewswire. If you have some industry trend data you would like to share, please connect with us at info@bookt.com. Thanks!
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