Sophisticated Vacation Rental Websites

Be Analytical

Often times the success of re-launching a website lies in the understanding past traffic analytics. With the right tracking strategy, internal site analytics can hold the once undisclosed secret to your websites successes or failures. Applying this knowledge, you can reconstruct your sites content and navigation to optimize their return on every visitor.

Unique Visitor Unique Visitor is a statistic describing a unit of traffic to a website, usually counting each visitor only once during a time frame. As a site owner, Unique Visitors is a good metric for tracking your sites overall web presence. To advertisers it is important because it gauges ... Read rest of posting

Bookt Team Update

I have some truly exciting news to tell you about: We are nearing the completion of our first set of beta customers and have spent almost a year perfecting the Bookt Technology Platform. In a nutshell it allows us to build highly sophisticated vacation rental websites (w/ the same capabilities as Expedia and Hotels.com ) for our customers in a very rapid and cost effective way. It comes w/ a Control Panel application that allows them to track and manage their properties, leads, bookings and marketing activities. We also have far reaching plans of connecting our customer’s inventory w/ major travel industry portals (read more on http://www.bookt.com/<... Read rest of posting

Is Your Sales Pitch Photo Rich?

An Undeniable Asset: You know the old real estate phrase “location, location, location”? Well when dealing with vacation rentals, an equally important aspect is “Photos, Photos, Photos”. Photos are more important than ever when marketing Vacation Rentals and Real Estate. In fact, a recent study by the California Association of Realtors found that Multiple Photographs/Slideshows continue to be the online feature with the highest rating among all online features, followed by Maps and Directions.

Photo – A First Impression: Just like a handshake, a centralized photograph is going to be the first and lastin... Read rest of posting

Is your site Empathetic?

Empathetic (ĕm'pə-thĕt'ĭk)
adjective
Cognizant of and comprehending the needs, feelings, problems, and views of others

As Dale Carnegie said in the classic How to make friends and influence people, “Success in dealing with people depends on an empathetic grasp ... Read rest of posting

Keywords – A Key To Online Success

1. Know the basics

Keyword selection is a fundamental element of your overall online marketing strategy. Proper keyword selection allows you to foster free and qualified traffic from search engines. The majority of words found in the content of your website will eventually be indexed and stored in massive databases. The search engines rank your site based on calculated algorithms, derived of many factors including your sites keywords which can be found in your text, Meta tags, and image tags, and URL.

The basic premise behind keyword selection is “know your audience”. W... Read rest of posting

All VoIPed Up

Have you heard the term VoIP (Voice over Internet Protocol) and wondered what it is? Very simplified, it is making phone calls over the internet. This is hardly new and there are a lot of services out there. Some, like Vonage and Skype are more geared towards consumers, but there are also a lot of new services that offer “Virtual ... Read rest of posting