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Answer these 10 questions and see where you stand.
Does anyone within your company blog about your destination, attractions, amenities, services or local events?
Do you believe that Facebook is only relevant for socializing with friends?
Do you Tweet on Twitter about special offers or other business-related activities?
Do you have a newsletter that travel consumers can sign-up for on your website?
Have you ever published an article or issued a Press Release online?
Are "testimonials" passé?
Do you integrate "user-reviews" (like FlipKey or TripAdvisor) on your site?
Are visitors able to bookmark your website pages or share pages or properties with a friend?
Do you have a business-related LinkedIn Listing - and do you belong to any online Industry Groups?
Have you published pictures or videos of your properties or destination on Online Video and Photo-Sharing sites?