Online Lead Inquiries - Too Often Squandered...

When we speak to lodging managers about their lead follow-up systems, many times we uncover a lack of formalized lead processing, tracking and evaluation. That's throwing money away!

Bookt's lead management tools help you:

• Enforce fast and consistent follow-up
• Track response time and outcomes of your lead funnel
• Evaluate effectiveness of each marketing initiative

Consistent & Fast Follow-up

Whenever a lead comes in to your solution you will receive an email notification. This email contains a link to the lead management screen in the Control Panel and allows you to provide consistent email or phone follow-up in seconds. All the information available is captured (including travel dates, desired unit type and specific questions) and the lead can be converted into a booking through a single button click.

Common questions and concerns can be addressed through customizable email templates that will pull in accurate quotes and other unit specific information, making responding to hundreds of leads in a single day a breeze.

Consolidate Your Lead Sources

We have found that too many lodging companies have a hodge-podge of lead tools, using email, phone and external CRM systems in a non-structured way. This makes tracking and evaluation close to impossible.

Bookt provides a better way! If you are using email addresses like info@myhotel.com or reservations@myvrcompany.com and post those email addresses on various listing portals and Conventions and Visitors Bureau websites, you can consolidate all those leads into the same tools described above, meaning organized and consistent follow-up. Manage ALL your leads in one place with Bookt!

Bookt also has developed what we call smart lead sourcing technology. When someone signs up on your website, we most of the time know where they came from (e.g. Google). In those cases we don't ask for this information, simplifying forms and improving data quality.

Tracking & Business Intelligence

Besides the obvious benefits of fast and consistent responses to leads, our tools also allow you to actually track what happens with each lead as your team responds to it. This allows you to answer critical questions like:

• What is my average lead response time?
• What percentage of leads turns into bookings?
• Which lead sources are generating the most (and best) leads?
• Which staff members convert the most leads?

Do you currently know the answer to those questions?