Search optimization tops nearly every list of concerns of lodging companies who rely on the internet to drive bookings. How quickly your site appears on a search engine and where it appears on a list of results can make the difference between a sale for you and a sale for your competitor. While they way to achieve SEO domination is a combination of on-site and off-site optimization actions, unless your website structure truly adheres to SEO best practices you face a serious disadvantage.

Key Bookt Website SEO Attributes:

• Smart Data Driven Pages - Every data point (property, unit, development, market area, attraction, special etc.) will have its own page with unique page titles, meta tags and friendly URLs, that you can easily edit for further optimization
• Dynamic Site Map – Makes sure all your website content (including your properties) is searchable. Both HTML and XML mode
• Proper Status Codes – 301, 404 and 500. What does that mean? Perhaps not much to you, but it means everything to the search engines
• Enhanced Markup – Again a technical term, but If you want to make sure Google picks up your great user reviews, you must to follow this structure:
  http://microformats.org/wiki/hreview
• CSS Based Design – Keeps the relevant content front and center by reducing redundant page HTML, also improves browser compatibility.
• Fast Loading – Look at our platform section for how we always keep system performance stats transparent.

But not too good to be true…

Many search optimization companies promise to put your site at the top of search engine results. That's easy - if the keyword is specific enough. What's more important is to continuously drive more qualified website traffic through SEO. At Bookt, we won’t resort to gimmicks, but rather offer transparent results through our unique SEO Scorecard. It tracks important SEO metrics (such as ranking for specific keywords, # of links, referrals, pages indexed etc.) for the major search engines (e.g. Google & Yahoo) automatically on a regular basis. Making your progress transparent while holding us accountable.

Want ever more details? Download our Bookt Platform SEO Whitepaper.