"Sell the most profitable room/rental to every guest – every time for top dollar" is a great definition for Yield/Revenue Management. True?

Is Yield/Revenue Management of sole concern to financial aspects of your lodging business?

Is Yield/Revenue Management better suited to hotels and resorts vs. vacation rentals?

To get ahead, you must hire an experienced Revenue Manager or consultant to leverage the Y/RM opportunity. Agree?

Is lodging Yield/Revenue Management focused on consumer/guest behavior in relation to pricing and timing variables?

RevPAR is a term used to identify whether a distribution channel will PARticipate in a REVenue share arrangement with you. Correct?

Y/RM is a stepwise approach to Price Optimization and how to think like a customer. Yes?

Is taking the time and effort to create a "culture" within your organization dedicated to revenue management a good idea?

Does your website/system allow you to manage your Y/RM initiatives and results?

Does your Y/RM system integrate with your other systems and deliver additional mission-critical information and customer insights that are relevant not only for tactical pricing decisions, but also can be leveraged to influence the strategic direction of your company?