Social Media Marketing - Optional and Mandatory?

We think you know the answer to that question. If you are not sure, take our social media quiz.

The bigger question is how to do it easily and cost-effectively for your lodging company.

Bookt provides a slew of features that makes Social Media Marketing for lodging companies easy and effective.

Embedded Social Media Widgets

Through our very flexible and easy to control widget architecture we can easily configure your site to encourage both "follow" actions and "share" actions to the most popular social media sites.

Examples of a follow action are when someone becomes a fan on your Facebook page, or a follower of your Twitter feed.

Examples of a share action is someone posting a link of your specials to their lodging twitter feed or adding it to an online social bookmarking site like Digg.

Your Social Media Content Feed

Rather than going to multiple different online tools and posting random messages, it's better to establish a clear social media content strategy. Typically the following things are interesting to your followers:

• New specials & packages
• New information about upcoming events in your area
• New services and lodging options
• News about your lodging business

All of this content can easily be generated and managed through your Bookt Control Panel .

Distributing Your Feed

Once you have your content feed, you need to reach a wider audience. While there may be some overlap, for best results use our ability to distribute your content to:

• Your own site's blog and home page
• Your Facebook fan page
• Your twitter feed
• Your email newsletter

Why spend time logging into multiple systems when it can all be automated?

Learn more about our social media marketing services for lodging companies here.

Engage in and Track the Conversion

While one of the core tenets with Social Media Marketing is that you cannot and should not even try to fully control it, you still need intelligence about what is said about your lodging business.

We make that easy by automatically importing and collecting user reviews, blog and Facebook comments, and other tools. This allows you to react and respond should unfavorable information be disseminated in the social media sphere.