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TIP #2: LEARN THE "SOFT SELL"

Social media marketing should not be seen as a replacement for other forms of traditional sales and marketing that you are using today, successfully. Keep on doing those! Think of social media marketing as a new additional channel. And a good lesson to learn early on is that social media requires a much softer touch than traditional marketing. Banging people over the head with your features and benefits will not work. Social media is much more subtle.

TIP #3: THINK ABOUT STARTING A BLOG

Blogging is a great way to participate in the online travel conversation. Not only is blogging a great way to connect with travel-consumers searching for the perfect vacation, but blogging will also help you with Google and the other leading search engines as they like nothing more than consistent, new, fresh, relevant content.