Do you ask for permission from all contacts before you add them to your list of "subscribers"" and are you crystal clear at the sign-up moment, about your offer – what subscribers will get and can expect?

Do you subscribe to the belief that "more is better" in terms of the frequency of email marketing activities to your target audience?

After someone signs-up, should you wait at least a week before sending your first offer – to give people time to acclimate and anxiously look forward to your message?

Do you agree that "subject lines" should be generic in order to disguise the email’s intent and help to insure a greater "open" rate?

Your own "inbox" is a great place to get email marketing ideas. Do you agree?

Do you believe in "consistency" and "fairness" meaning each and every subscriber gets the exact same message and offer?

Have you identified marketing segments within your subscriber list and have a customized messaging strategy for each segment/group?

Do you have a Customer Relationship Management system or tool-set in place which automatically captures or where you can mark your subscribers’ email preferences and interests?

Are your email messages always designed to ensure optimal viewing, always highlight the key benefits of your info and offers, and always include a call-to-action?

Does your system allow you to review campaign performance metrics and analyze program success?