The Secrets to Successful Lodging Email Marketing - It's not all Spam!
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TIP #1: IT ALL STARTS WITH YOUR EMAIL LIST – OBTAINING AND RETAINING YOUR SUBSCRIBERS!
Developing a great list takes a dedicated effort so be prepared to work hard and smart to obtain and retain your subscribers. ALSO, keeping your list up-to-date can also be challenging as data shows that people change their email addresses – currently measured at the rate of about 20% or more per year.
TIP #3: BE SMART, SAVVY AND CREATIVE WITH YOUR "SUBJECT" LINES...
Like any field, email marketing has its experts - people who have done significant research and analyses of what works and what does not.
The Subject Line (SL) is one of the most studied components of successful promotional emails and newsletters. Why? Because your SL is often the most critical component of your campaign's success, and impacts the most important factor - does your email/newsletter even get opened!