Why CRM?

We don’t get this question very often these days. The importance of Customer Relationship Management (CRM) software is obvious to most lodging managers:

• How can you effectively market to customers if you don’t have tools to segment them?
• How can you cater to your customers’ desires if you don’t know their reservation and request history?

CRM done right gives you more repeat visitors and allows you to sell more personalized services to your guests.

A Detailed History of Your Guests

Each interaction done through the Bookt platform generates entries in your solution’s CRM database, allowing you to easily refer back to previous questions, events and reservations.

Our innovative tagging feature allows you to easily create custom tags for your contacts and thereby segmenting your database for more effective marketing.

Each contact is automatically classified based on its lead funnel status as:

• Not yet qualified lead.
• Qualified lead
• Closed sale
• Past sale
• Not a lead

Your Automatic Marketing Database

Because of the integrated approach to lead management and reservations, we automatically build you a very effective CRM contact database. What can you do with that database? The possibilities are endless, but some common tactics are:

• Email Marketing
• Direct Mail Marketing
• Loyalty Programs

Easily Transfer CRM Data in and Out

Unlike some other online CRM vendors we want you to always have access and control over your CRM data. Therefore we allow you to:

• Export or report on your data to PDF or Excel
• Import contact data from delimited files
• Merge and clean up duplicate data

If you already use a third party CRM tool, it is possible for us to provide sophisticated two-way synchronization with that system.