Do you have the tools to measure how long on average it takes one of your reservation staff to respond to an inquiry?

Do you have an effective way to track the outcome of various leads sources?

Can you consolidate leads from multiple sources (websites, emails, social) and respond to them in one consistent way?

Can you see a given contact’s entire history from one screen?

Can you easily tag or categorize leads and then initiate separate marketing activities for each segment in your database?

Do you track the outcome of online marketing channels from website to lead to booking?

Do you send a monthly newsletter w/ relevant info about your offers, areas, attractions & services?

Do you have an automated way to handle opt-outs and bounces from your list to minimize issues w/ black listing and spam complaints?

Do you have an easy way to customize email templates to enforce branding and consistency?

Are you completely satisfied with your current approach to Customer Relationship Management?