Lodging Website Design Principles
Does Your Website Design Have What it Takes?
To have success in this competitive market, you need an aesthetically pleasing design that captivates visitors and encourages them to take action. Getting traffic to your site is important, but converting traffic into bookings is what really matters. Our designs always incorporate:
- Clear calls to action on the Home Page - typically a availability quick search.
- Striking imagery which gives visitors a with strong emotional reason to visit your destination.
- Branding with insignia and verbiage that supports your brand.
Why is Bounce Rate Important?
Your website’s bounce rate is determined by the percentage of people who visit your site and immediately leave without navigating to another page. Your bounce rate is a truthful indicator of how strong your design is. If you are experiencing a bounce rate of over 30%, your website is not portraying your properties, destination, or services in a meaningful way. With the meticulous use of colors, imagery, search options, and user friendly navigation, our talented designers have helped our clients excel to bounce rates far below the industry average.
Multiple Website Design Options
To fully understand your market, we host a getting started meeting to grasp the essence of your destination. With all of our packages, our design team crafts two unique designs as a starting point in the final design development process. During the design reviews, we compare and contrast the proofs until we have developed a roadmap that will result in your ultimate vacation rental, hotel or resort website design.