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Answer these 10 questions and see where you stand.
Do you agree with this statement? All the information that a potential guest would need to feel comfortable making a booking decision is easily available on my website?
Can you push new messages, stories, and specials to your home page, making sure it always contains fresh info for a returning visitor (and do you)?
Can you edit the content of all your pages on your website yourself or ask someone on your team to do it for you?
Do you have a way to way to fine tune all the aspects of your site content, including formatting, links, images etc.?
Do you have ability to both solicit and control user generated content on your site?
Do you have the ability to bring in 3rd party user reviews on your site to validate and support your offering?
Do you have the ability to upload and embed rich media like videos or slideshows? Virtual Tours or 3rd party widgets?
When you do add new content to your site, can you easily control things like Page Titles & URLs for all your pages?
Are all your pages (including those of your bookable inventory) included in your site map?
Do you have the ability to easily set up landing pages for common search terms?