This is the cost to set up and activate this service.

This is the cost that this service adds to your monthly fees.

The page title is considered the most important on page attribute. Not setting it or duplicating it for every page is an unnecessary mistake.

Even if our sites are always very visually pleasing, we don’t take short cuts by making headlines and important text images instead of HTML

Every page in your site, including those for your properties and attractions has clean, easy to type URLs that are also keyword rich

These to site features are critical for the search engines to understand how to index your site

If your site returns the wrong status codes, the search engines will be confused and potentially index your site incorrectly, with worse ranking as a consequence

Again, a geeky topic, but it makes a difference. A website using the latest web standards and not an older table based layout is easier to scan and index for the search engines.

Unfortunately you are not the only one looking for a top spot in the Search Engines. This step looks at your closets competitors and analyzes their strengths and weakness.

Many times it makes sense to thoroughly review your old website solutions search engine performance prior to making any changes. What works and what doesn’t. Bookt takes great care to not lose any of your existing traffic when we take over a site.

The actual site modification to titles, content, links and meta tags etc, all designed to reflect your search engine objectives in the best possible way.

Site structure, such as what folders are named and the number of slashes in a page name can sometimes play a role in page ranking. We can optimize and structure your site for maximum performance for a specific keyword phrase.

If you already have some search engine success, we can make sure you don’t lose a beat when switching to Bookt. This is accomplished by remapping the pages from your old site. This helps both users and search engines find the right info without any need to wait until your site is completely re-indexed which can take several months.

Local search is becoming more and more important. In many searches that lodging customers make, the local search section may appear at the top of the search engine box. We create a submission that contains all relevant parameters for your business.

Submitting a sitemap to the search engines tends to expedite indexing and may also create a deeper indexing. While submitting, we also validate your site against each search engine’s specific site structure criteria.

While using link farms etc are always a bad idea, meaningful related links on Visitor Bureau and Tourism websites are usually great ways to get additional link juice. We help you find, submit and pay for those links. Your balance is always including in your progress reports.

We can also help you build links outside our website network, but creating press releases and story pitches that may be picked up by online web sites and generate additional links back to your site. For large scale marketing contracts, we can connect you with highly skilled PR consultants that can help this process.

Your SEO scorecard is available to you 24/7. That is our joint view into how well your site is performing. In our review sessions, you have one on one access to one of our SEO specialists that can analyze and explain where you are and where we are going in layman’s terms.