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TIP #1: YIELD/REVENUE MANAGEMENT (Y/RM) IS MAINSTREAM!

Whether you think of it as a business theory or a management science, Y/RM has been on scene for the past 15 to 20 years and has been supporting us in the lodging field to maximize our revenues....

TIP #3: INTEGRATED Y/RM – THE MARKETING ROLE

Back in the day, lodging companies operated within a fixed-pricing paradigm. And, as with airlines before them, Online eCommerce in the lodging arena (including GDS influences) paved the way for pricing to become a more centralized management activity....

TIP #6: INTEGRATED Y/RM – ON THE FLY

If you are fortunate to have the resources (money, people, and technology) to already be a Lodging Leader in Y/RM, then good for you...