Why Distribute?

Sometimes clients ask us, "I get plenty of business just from my website and past customers. Why would I pay expensive commissions to third parties?"

Our answer is that for most lodging companies the following is true about expanded distribution:

• Allows you to reach a new audience
• Generates additional guests that you can market to directly in the future
• Generates additional direct online bookings by raising your brand’s overall profile

Often Overlooked Benefits with Expanded Distribution

Some of our lodging customers, often hotels in saturated market areas, tend to have an overreliance on the major OTAs, giving up huge margin to fill their rooms. The solution for them is a more effective direct channel.

But we also see the complete opposite issue, where the company website is the only driver of leads and bookings. This scenario is much more frequent for vacation rental and resort companies, where cost and technical hurdles have prevented effective distribution in the past.

Neither scenario is ideal, as in the latter case, a large pool of potential guests are never exposed to your company’s offering. Instead let us together, work out the ideal balance between high-margin direct bookings and lower margin distribution and give you the tools to control this in real-time.

Automation is the key

Because distribution is built into your Bookt solution you can easily take your existing inventory and distribute it to all the appropriate channels.

You can then use the sophisticated lead sourcing tools to calculate ROI and adjust your pricing, allocation and marketing strategies in real-time.

No need to preemptively close out inventory until you truly risk being oversold.