Do you use automated technology to analyze guest and other related data to make better marketing decisions?

Do you know the "value" of your typical guest to your bottom line?

GDS is a lodging term that means Guest Destination Search. Agree?

Is your CRS integrated with your CRM?

Yes or No. CRS is a stand-alone and single-purpose lodging system.

Are you able to do "demand forecasting" in order to maximize revenue by holding rates high during times of higher guest demand

Is your CRS integrated with your Special Offer Engine? (Assuming you have one…).

Is your CRS data flowing into your Reporting Engine (assuming you have one) for analysis and fine-tuning operations/marketing activities?

Are you currently "upselling" more than 10 upgraded packages, amenities, services and/or activities optional to your guests?

Do you know what the top 5 cities are in terms of where your guests reside?